SINA Netizen Demographics
|
|
North
America* |
China |
Taiwan |
Hong
Kong |
| Gender |
Male |
60% |
75% |
58% |
64% |
| Female |
40% |
25% |
42% |
36% |
| Age |
21-30 |
39% |
61% |
51% |
38% |
| 31-45 |
23% |
17% |
19% |
19% |
| 20
and below |
13% |
13% |
23% |
29% |
| Education |
College
and Higher |
80% |
78% |
64% |
47% |
| Job
Function |
Student |
43% |
17% |
44% |
35% |
| Professional |
48% |
70% |
41% |
47% |
| Other |
9%
|
13% |
15% |
18% |
|
*The figures
in North America include traffic from other regions, ie Canada, Australia,
Malaysia, Singapore, U.K., etc.
SINA.com offers a variety of advertising and promotional opportunities for
corporations who want to tap the potential of the Chinese marketplace -
anywhere in the world. Advertisements and sponsorship programs are
generally customized for specific regions, demographic groups, specific categories
and channels, and/or keyword searches.
Banner Ad Serving and Tracking
We use DoubleClick's DART ad serving and online tracking technology for all
banner advertisers. Not only are all ad impressions independently audited, Client's
may also monitor the result of campaigns on a real-time basis on DoubleClick's client log-in site.
SINA.com's Advertisers, Clients, and Partners (Partial List)
American Express, Apple, AT&T, Beijing Morning Post, Canon,
CBS MarketWatch, China Times, China Travel, Charles Schwab,
Citibank, CCTV, Compaq, Dow Jones, E*Trade, Fannie Mae Foundation, HP,
iOwn (HomeShark), IBM, Intel, Kodak, Legend, MetLife, Ming Sheng Daily,
Microsoft, Motorola, Princeton Review, Sprint, Tsingtao Daily, Virtual Gaming, World Journal,
ZDNet, Zirca, and many others.
Banners
Our banners conform to recommendations made by the Internet
Advertising Bureau (IAB.) Currently, we accept GIF, animated GIF
and HTML banners and buttons. Banners are rotated throughout the
site (ROS) or within designated channel(s). Most common sizes are:
Standard: 468 x 60 < 15kb
Based on experience, we highly recommend that advertising be in Chinese,
since Chinese banners typically generate a click-through rate 3 times higher
than English language banners.
Email
Almost all SINA.comNetizens request to receive weekly email newsletters
containing new features and promotions as well as sponsored advertisement messages.
These advertisement insertions are effective ways to enhance banners and
sponsorship campaigns as they deepen impressions in the minds of members and
provide them with the URL for linking directly to Client sites. Ad messages can be
targeted based on SINA.comNetizen demographic profiles. Ad copy is subject
to our editorial approval and must be finalized by the 1st or the 15th of the month.
Buttons and Text Links
Sponsorship buttons and Chinese text links are fixed graphical elements on our Homepage
and Index pages. They have proven highly effective in generating interest and click-through
traffic. Members are taken directly to a Chinese jump page or to Clients' e-commerce enabled site.
Banner Localization
Many advertisers request our services in translating and adapting their English banners
into Chinese. In general, these in-language ads drive higher click-through rates.
We must have the original graphic file (such as Photoshop or Fireworks, etc.). Please
allow at least a one-week lead-time.
Let
SINA.com connect you with Chinese communities worldwide.
Whether your objective
is branding or direct response, our experienced marketing and business
development executives can custom design a unique campaign to maximize your results. We can even
coordinate contests, drawings and reward programs - online or offline
- by working with our media partners and SINAMALL merchants.
Look to SINA.com
as your one-stop solution to Chinese-language marketing!
Call us TODAY!
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