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AdForce launches AdForce Asia to support Asia'S
burgeoning Internet advertising market
AdForce Asia to serve SINA.com, 24/7 Asia and CompuServe Consultants Ltd.
HONG KONG, September 2, 1999 - AdForce, Inc. (NASDAQ: ADFC), a leading provider of centralized, outsourced ad management and delivery services for the Internet, today announced AdForce Asia. Headquartered in Hong Kong, AdForce Asia will utilize AdForce's centralized ad serving technology infrastructure to serve targeted, online ads to web users across Hong Kong, Taiwan and the Peoples' Republic of China.
In addition to serving ads Chinese online market, AdForce Asia will also provide in-country customer support for advertising campaign definition, targeting and results measurement. These will be provided through a network of offices across Asia, with the first two in Beijing and Hong Kong.
"AdForce has redefined how Internet advertising works," said Chuck Berger, CEO of AdForce. "When Web advertising first started, users typically downloaded Web pages and advertising from the same source. As the Internet has grown more complex, with more Websites accepting advertising and more advertisers running campaigns across many different sites, a new model has emerged -- centralised ad serving."
AdForce utilises a powerful central server-based system to provide an end-to-end online ad management service for both Web publishers (the sellers of advertising space) and advertisers and their agencies (the buyers).
AdForce for Advertisers
AdForce enables agencies to plan and manage Internet advertising for maximum effectiveness and highest value to their clients. Agencies can schedule campaigns on hundreds of websites through AdForce client software featuring a point-and-click interface or via the AdForce client services team. Ads can be targeted precisely to the people advertisers want to reach - their best prospects. Once a campaign is running, agencies can take advantage of the insight gained from timely reports, and adjust priorities, targeting criteria, ad rotation and even swap in a different creative to ensure that each campaign is fine tuned for maximum effectiveness.
AdForce for Publishers
AdForce helps publishers maximise the value of each impression. Offering a broad range of targeting options ranging from domain/SIC code to advanced demographic and psychographic profiling through a unique partnership with Metromail, AdForce delivers premium impressions that command premium CPMs. Total yield depends on sales volume as well as CPMs. AdForce's advanced inventory forecasting technology enables sites to sell more inventory, more effectively. With AdForce, publishers can monitor deliveries and analyse their inventory continuously. So they know what's scheduled, what's available and what's being delivered at all times.
AdForce Asia will immediately start serving ads to leading sites including SINA.com, 24/7 Asia, Netscape Asia and CompuServe Consultants Ltd.
SINA.com is the leading brand in the Chinese Internet market with 200 million monthly page views and over 1 million registered users. The SINA.com global network includes properties in China, Hong Kong, Taiwan, North America with future sites planned for the major Chinese population centers around the world.
"With AdForce's centralized ad serving system, SINA.com will now be able to deliver online advertising to our highly focused global audience with targeting capabilities which extend to the regional level," said Daniel, Chairman of SINA.com. "AdForce's ad management system will help us maximize the effectiveness of individual campaigns to improve the return on investment for each ad campaign we deliver."
24/7 Media's global networks represent more than 275 sites covering more than 20 countries including¡K¡K¡K.
"With AdForce's scalable centralized ad serving technology, we can focus on our core competency - providing internet advertising and online direct marketing solutions for advertisers and web publishers," said ?????? "We have expanded our relationship with AdForce to include Asia because we feel confident in their superior technology and secure with their no competed advertising policy."
CompuServe Consultants Ltd., a major systems integrator in Hong Kong, provides a variety of services including software consulting services whereby software products can be localized for use in Greater China. CompuServe has over 40% market share in the newspaper and magazine industry in Hong Kong.
"We have partnered with AdForce because they offer a superior end-to-end solution and local customer service support," said¡K¡K "AdForce's ad serving technology will help us to target and serve online ad campaigns to consumers in Greater China."
According to International Data Corporation, by the year 2001 the number of web users in Asia-Pacific will surpass that in Western Europe to become the second largest Internet market in the world.
"The formation of AdForce Asia recognizes the importance of the Asian Internet economy and is intended to help us capitalize on this rapidly expanding market, said Chuck Berger, CEO of AdForce. "AdForce's centralized ad serving and targeting solution provides superior technology for global and regional ad campaign targeting, delivery and return on investment measurement."
ABOUT SINA.com
SINA.com is the premier Internet destination site for Chinese communities worldwide with the best-of-breed combination of on-line news, entertainment and commerce. Encompassing four distinct sites that are produced and updated daily by local teams in China, Hong Kong, Taiwan and North America, SINA's registered user base has grown from 10,000 to 1 million within 2 years receiving close to 200 million page views per month. Voted number one in three independent surveys in China this year, SINA.com is the most popular Internet portal for the world's largest population group. SINA.com's proprietary web technology allows its users to view Chinese characters easily without a Chinese operating system.
SINA.com offers a comprehensive array of advertising and marketing opportunities to help companies like IBM, AT&T and Charles Schwab reach upscale, educated, professional Chinese populations around the globe. Backed by venture capital firms including Goldman Sachs & Co., SINA.com is a privately held company based in Sunnyvale, CA., with offices in Beijing, Shanghai, Taipei and Hong Kong. To learn more about SINA.com, visit our web site at www.sina.com, www.sina.com.cn, www.sina.com.hk, www.sina.com.tw, or our English-language demo site at www.sina.com/eng.
About 24/7 Media
Reaching more than one out of three online users, 24/7Media, Inc. provides Internet advertising and online direct marketing solutions for advertisers and Web publishers. The Company operates The 24/7 Network of more than 85 high-profile Web sites, the CLIQNOW! networks comprising more than 75 medium to large Web sites anchored by flagship sites, and ContentZone, a network of over 2,000 small to medium sites. In addition, 24/7 Media develops its networks' underlying adserving technology, Adfinity?. Based in New York, 24/7 Media, Inc. is a publicly-traded company (NASDAQ: TFSM) with offices in Chicago, Dallas, Detroit, Los Angeles, San Francisco, Seattle, and Virginia. For more information about 24/7 Media, please visit its main Web site at http://www.247media.com. CLIQNOW! sales information may be found at http://www.cliqnow.com.
About CompuServe Consultants Ltd.
CompuServe consultants Ltd. is a systems integrator with a 40% market share in the newspaper and magazine industry in Hong Kong, representing over 120 million page views each month.
About AdForce (www.adforce.com)
AdForce is "The Force in .com Marketing"TM and a leading provider of centralized advertising services, enabling online publishers, rep firms and advertisers to leverage the unique advantages of the Internet as the first fully interactive medium. Deploying advanced scalable technology and backed by robust data centers, the AdForce service delivers billions of impressions monthly for some of the Internet's most prominent advertisers. AdForce provides a comprehensive suite of products which allow advertisers and publishers to target, deliver, measure and analyze Internet advertising programs for the best results. AdForce has strategic partnerships with America Online, Inc. and Experian (formerly Metromail). AdForce has offices in Cupertino, CA, Costa Mesa, CA, and New York, NY.
For more information, press only:
At SINA.com
Cindy Lee
Tel¡G (852)2155-8858
Fax¡G (852)2295-3630
cindy@staff.sina.com
If you are interested in additional information on SINA.com, please visit the SINA.com.hk home page at http://www.sina.com.hk/