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Innovative Database Collection thru
SINA.com.hk Lollipop Give-away
SINA.com.hk has achieved a further groundbreaking success in generating page view through the innovative use of on-street give-away - The SINA.com.hk Lucky Draw "Lollipop" hit the streets of Hong Kong on Oct 5, 99. As of today, SINA girls have giveaway over 5,000 lollipop and 48 participants have won a prize from this program.
Starting from Oct 5, 99, a group of ten SINA girls, dressed in smart-looking SINA.com.hk uniform, were seen in high traffic areas (such as Causeway Bay, Tsimshatsui Star Ferry, Wanchai and Mongkok) handing the SINA.com.hk "Lollipops". In each individual package, there is a lucky number, which can make the bearer the winner of fabulous prizes. Different from regular leaflet and premium giveaway promotion, passers-by will be asked to provide their email @ to redeem a lollipop.
The potential winners simply click in SINA.com.hk Lucky Draw Lollipop web page everyday - http://www.sina.com.hk/special/lollipop/, enter their lucky numbers, and will know immediately whether they can be one of the twelve lucky winners of the day. Lists of the lucky winner will be updated daily and posted on the game web page.
Brenda Lee, Marketing Director of SINA.com.hk, enthused "In only 2 weeks we have achieved a + 400 % increase in page view. We have also significantly increased registered users. We've been delighted with the campaign and we will extend it for a couple months since this campaign is well received by the public. I would also like to thank the prize sponsors such as Konica, Gillette, CASIO and Star Cruise, the staff of SINA.com.hk and M&C Saatchi and SINA Girl. Without their continuous great efforts, the campaign will not be this success"
"Followed by the great success of the launch of the first VIP Live Chat in Hong Kong, the market has perceived SINA.com.hk as an innovative destination site, we have the obligation to create more and more new ideas for the market, we can't let them down!"
ABOUT SINA.com
SINA.com is a global Internet media company that operates the world's largest Chinese-language destination site. The company offers a network of branded content and services to serve the 1.5 billion people of Chinese descent worldwide. The SINA.com global network includes properties in China, Hong Kong, Taiwan, North America and planned sites for other Chinese population centers around the world.
SINA.com has been ranked as the number one Chinese website by various authoritative surveys including CNNIC in China and WWW.CONSULT in Australia. With over 220 million monthly page views, and 1,300,000 registered users, SINA.com is the leading brand in the Chinese Internet market. According to IDC, by the year 2001 the number of web users in Asia-Pacific will surpass that in Western Europe to become the number two market behind the United States.
SINA.com was created by the merger of two of the largest Chinese web sites in the world: SINANET.com of Sunnyvale, CA., and Stone Rich Sight Information Technology Company Ltd. (SRS) of Beijing in December 1998. The new company, SINA.com, has offices in Beijing, Taipei, Hong Kong, and Sunnyvale, California.
The company's network of sites offers global reach with regional targeting. The sites currently include:
www.sina.com.cn serving China and Greater China
www.sina.com.hk serving Hong Kong and Greater China
www.sina.com.tw serving Taiwan
www.sina.com serving North America and overseas Chinese worldwide
For more information, press only:
At SINA.com
Cindy Lee
Tel: (852)2155-8858
Fax: (852)2295-3630
cindy@staff.sina.com
If you are interested in additional information on SINA.com, please visit the SINA.com.hk home page at http://www.sina.com.hk/