Chinese Version
SINA.com.hk member enjoy special offer from BOOM.COM
http://www.sina.com.hk/boom.html



February 11, 2000 (Hong Kong) SINA.com.hk and BOOM.COM announced the launch of the co-branded section on the sina.com.hk web site http://www.sina.com.hk/boom.html. At the site, investors can learn about trading Hong Kong and U.S. stocks online.

To celebrate the partnership between SINA.com and BOOM.COM, BOOM.COM will offer SINA members a special online trading package. Without paying the HK$200 annual fee, SINA members may sign up to trade Hong Kong stocks, U.S. stocks, and Hong Kong registered mutual funds through BOOM.COM. In addition, the first five U.S. trades will also be free.

According to the Stock Exchange of Hong Kong, 2% of the investing population in Hong Kong currently use the Internet to trade and that number will be increase to 8% by the end of year 2000. Other reports have been aggressively predicting 20% of all trades in Hong Kong will be done on the Internet by 2001.

"Online trading is becoming popular in Hong Kong; just like it did in the U.S. two years ago." said Thomas Chu, Business Development Director of SINA.com.hk. "We are delighted to work with Boom, the first player, to promote online trading in Hong Kong."

Mark B. Duff, Managing Director and Chief and CEO stated, "Hong Kong investors are very quick to adapt to new technologies and online trading is exploding in Hong Kong. We are happy to work to help educate SINA.com users about online investing in Hong Kong."

After learning about online trading on the SINA.com.hk web site, users can also find specific instructions and see a demonstration on online trading on the BOOM.COM web site. Users can also play a real-time virtual stock trading game on BOOM.COM.

About BOOM.COM
BOOM.COM is Asia's and Hong Kong's first Internet stockbroker providing retail investors throughout the Asia/Pacific region with inexpensive and convenient access to accurate and unbiased financial information and the largest possible inventory of personal investment services. Boom Securities is the first SFC registered securities firm in the Special Administrative Region to provide trading of both Hong Kong and U.S. listed shares, as well as HK qualified Mutual Funds a Internet.

BOOM.COM was founded in 1997 by Hong Kong professionals with experience in the securities, financial information, and Internet industries. "B.O.O.M" is an acronym for Beyond Other Ordinary Markets.

About SINA.com
SINA.com is a global Internet media company that operates the world's largest Chinese-language destination site. The company offers a network of branded content and services to serve the 1.5 billion people of Chinese descent worldwide. The SINA.com global network includes properties in China, Hong Kong, Taiwan, North America and planned sites for other Chinese population centers around the world.

SINA.com has been ranked as the number one Chinese website by various authoritative surveys including CNNIC and WWW.CONSULT. As of December 1999, SINA.com has over 388 million monthly page views and 2.1 million registered users. SINA.com is a leading brand in the Chinese Internet market. SINA.com was created by the merger of two of the largest Chinese web sites in the world: SINANET.com of Sunnyvale, CA., and Stone Rich Sight Information Technology Company Ltd. (SRS) of Beijing in December 1998. The new company, SINA.com, has offices in Beijing, Taipei, Hong Kong, and Sunnyvale, California.

 

For enquiries, pls. contact:

At BOOM.COM
Cindy Tam (cindy@boomhq.com)
Tel: 2255-8618
Fax: 2255-8282
Please visit www.boom.com for more details.

At SINA.com
Cindy Lee(cindy@staff.sina.com )
Tel: (852)2295-8858
Fax: (852)2295-3630

Please visit www.sina.com.hk for more information and http://home.sina.com.hk/service/about/press/ for recent SINA.com.hk press releases



 
 
 

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