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(Beijing, China and Sunnyvale, California--July 10, 2000) SINA.com (Nasdaq: SINA), a leading Internet media and services company for Chinese communities worldwide, has been named the leading Chinese website by two recent studies. One was conducted by Taiwan's BNext magazine and the other by China's Beijing Youth Daily. SINA.com was ranked as the best website in Greater China by the BNext study and as the most popular site in Beijing, Shanghai and Guangzhou by the Beijing Youth Daily survey.In the BNext study, SINA.com won by a wide margin over some 300 competing Internet companies from mainland China, Hong Kong, Taiwan and Singapore for the number one spot. BNext, an affiliate of the PC Home Group, the leading media group on IT in Taiwan, is one of the most authoritative monthly magazines on e-business, finance and the New Economy in Asia.
In a separate survey conducted by the Beijing Youth Daily, SINA.com was named the most popular site by Internet users in Beijing, Shanghai and Guangzhou, China's three wealthiest and most Internet-penetrated cities. The Beijing Youth Daily is one of the most popular national newspapers, targeting students and young professionals in China. As of January 2000, Internet users in Beijing, Shanghai and Guangzhou accounted for almost half of China's total Internet population.
SINA.com's top ranking in China's major metro areas comes at the heels of the company's announcement to further penetrate China's metro markets. It recently entered into a strategic alliance with Shanghai Online, Shanghai's largest Internet service and content provider, to integrate the best of their content and services for Shanghai residents."Our number one ranking in both studies confirms SINA.com's position as the leading Internet media and services company for Chinese worldwide," said Daniel Mao, Chief Operating Officer of SINA.com. "We have the widest international reach as well as the deepest local penetration in the global Chinese market. Furthermore, with strong support from our users and advertisers we will continue to extend our lead over the competition."
ABOUT SINA.com
SINA.com is a leading Internet media and services company for Chinese communities worldwide, offering on-line news, entertainment, community and e-commerce. SINA.com offers a Chinese-language network of four localized Web sites that are produced and updated daily by local teams in China, Hong Kong, Taiwan and North America.
Voted number one by China Internet users in both the July 1999 and January 2000 semi-annual surveys conducted by the China Internet Network Information Centre, or CNNIC, SINA.com is a popular website for the world's largest population group. As of May 2000, SINA.com had over 27 million average daily page views and 6 million registered users.
To learn more about SINA.com, visit the company's corporate site at http://www.sina.com/corp , or regional sites at http://www.sina.com.cn, http://sina.com.hk and http://www.sina.com.tw
For more information
At SINA.com.hk
Cindy Lee
Tel: (852)2155-8858
Fax: (852)2295-3630
Email: cindy@staff.sina.com
Website: http://www.sina.com.hk