FOR IMMEDIATE RELEASE
Contacts: Victor Lee
Chief Financial Officer
SINA.com
(408) 548-0000
investor-relations@staff.sina.com

Daniel Mao Chief
Operating Officer
SINA.com
(408) 548-0000



SINA.com Fourth Quarter Revenues Will Exceed $5.5 million; Sequential Revenue Growth In Excess of 50% Over Prior Quarter

SUNNYVALE, Calif. - June 27, 2000 --- SINA.com (Nasdaq: SINA), a leading Internet media and services company for Chinese communities worldwide, announced today that it expects to report record revenues in excess of $5.5 million for its fourth quarter ending June 30, 2000, well ahead of published analyst estimates.

SINA.com's revenue growth is expected to be in excess of 50 percent over the previous quarter. For the prior quarter ended March 31, 2000, SINA.com reported revenues of $3.6 million and pro forma net loss of $6.7 million or $.20 per share, excluding non-cash charges for amortization of intangibles and stock-based compensation and stock accretion.

"We are excited that our revenues have risen beyond the $20 million annualized revenues plateau," said Zhidong Wang, President and Chief Executive Officer of SINA.com. "Our first-mover advantage in China and comprehensive reach across the global Chinese online community continue to draw advertisers worldwide to our site, enabling strong revenue growth in the fourth quarter."

"We are also pleased that our strong sequential fourth quarter revenue growth will be across all our primary markets of China, Hong Kong, Taiwan and North America, and across all business segments, including online advertising, e-commerce, and software sales." Wang continued. "Our success is a result of our continued focus on global branding, further localization of our products and services and aggressive development of e-commerce platforms, supported by our well-known software capabilities."

About SINA.com
SINA.com is a leading Internet media and services company for Chinese communities worldwide, offering on-line news, entertainment, community and e-commerce. SINA.com offers a Chinese-language network of four localized Web sites that are produced and updated daily by local teams in China, Hong Kong, Taiwan and North America.

Voted number one by China Internet users in both the July 1999 and January 2000 semi-annual surveys conducted by the China Internet Network Information Centre, or CNNIC, SINA.com is a popular website for the world's largest population group. As of May 2000, SINA.com had over 27 million average daily page views and 6 million registered users.

To learn more about SINA.com, visit the company's corporate site at http://www.sina.com/corp , or regional sites at http://www.sina.com.cn, http://sina.com.hk and http://www.sina.com.tw

Cautionary Note Regarding Forward-looking Statements
Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995. Except for the historical information contained herein, the matters discussed in this news release are forward-looking statements involving risks and uncertainties that could cause actual results to differ materially from those in such forward-looking statements. Potential risks and uncertainties include, but are not limited to, SINA.com's historical and future losses, limited operating history, uncertain regulatory landscape in the People's Republic of China, fluctuations in quarterly operating results and our reliance on advertising sales for revenue. Further information regarding these and other risks is included in SINA.com's prospectus dated April 12, 2000 and in its other filings with the Securities and Exchange Commission.

For more information

At SINA.com.hk
Cindy Lee
Tel: (852)2155-8858
Fax: (852)2295-3630
Email: cindy@staff.sina.com
Website: http://www.sina.com.hk

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