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(Hong Kong/Sunnyvale, Calif. - September 25, 2001) - SINA (Nasdaq: SINA), a leading Chinese media and Internet services company, announced today that its sina.com.hk website was ranked number one in Hong Kong in terms of page view for the month of August by Nielsen/Netratings, a leading authority on Internet measurement across more than 28 countries and a strategic partnership between ACNielsen, Nielsen Media Research, and Netratings.
This ranking came on the heel of surveys conducted by two other independent Internet research firms, IamAsia and Netvalue, which confirmed SINA's number one position in China. Specifically, IamAsia ranked SINA as the top domain in China, while Netvalue ranked SINA as both the top domain and top web property in China.
"The steady climb in our page views, which now surpass both Yahoo!HK and Hongkong.com, two other well known Websites in Hong Kong, demonstrates SINA's ability to effectively target Hong Kong audience with appealing content and variety of products and services" comments Albert Yen, General Manager of SINA Hong Kong, "Our top position in three (China, Hong Kong and North America) of the four most important markets for Chinese worldwide provides our advertisers the reach they need in the global Chinese markets".
About SINA
SINA.com is a leading Chinese media and Internet services company for Chinese communities worldwide, offering on-line news, entertainment, community and e-commerce. A popular destination site for the world's largest population group, SINA.com offers a Chinese-language network of four localized Web sites that are produced and updated daily by local teams in China, Hong Kong, Taiwan and North America. As of June 2001, SINA.com enjoyed 2.6 billion page views and 29 million registered users.
To learn more about SINA.com, visit the company's corporate site at http://www.sina.com/corp/, or regional sites at http://www.sina.com, http://www.sina.com.cn, http://sina.com.hk and http://www.sina.com.tw.
Safe Harbor Statement
This announcement contains forward-looking statements. We may also make written or oral forward-looking statements in our periodic reports to the Securities and Exchange commission on forms 10-K, 10-Q, 8-K, etc., in our annual report to shareholders, in our proxy statements, in our offering circulars and prospectuses, in press releases and other written materials and in oral statements made by our officers, directors or employees to third parties. Statements that are not historical facts, including statements about our beliefs and expectations, are forward-looking statements. These statements are based on current plans, estimates and projections, and therefore you should not place undue reliance on them. Forward-looking statements involve inherent risks and uncertainties. We caution you that a number of important factors could cause actual results to differ materially from those contained in any forward-looking statement. Potential risks and uncertainties include, but are not limited to, SINA historical and future losses, limited operating history, uncertain regulatory landscape in the People's Republic of China, fluctuations in quarterly operating results, the Company's reliance on online advertising sales for a significant portion of its revenues, and any failure to successfully develop and introduce new products. Further information regarding these and other risks is included in SINA's prospectus, 10K, 10Q and in its other filings with the Securities and Exchange Commission.