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HONG KONG, Dec 10, 2001 -- SINA (Nasdaq: SINA), a leading Chinese new media and Internet services company today appointed Mr. LC Chang as Vice President for marketing and sales. Mr. Chang, who has obtained outstanding achievement in the advertising industry in the Greater China Area, will be responsible for integrating SINA's sales and brand resources and will take charge of online advertisement sales and marketing in Mainland China. Mr. Chang will also act as General Manager of SINA East China.
Mr. Chang graduated from Taiwan Fu Jen Catholic University and received an EMBA from International Business Institute of the Management College of Taiwan University. He has dedicated himself in the advertising field for more than 20 years. At the age of 34, he was appointed as General Manager of Grey Taiwan, one of the famous 4A advertising companies, and thus became the youngest manager in Taiwan's top ten advertising companies at that time.
Under Mr. Chang's leadership, Grey witnessed its revenue increasing from 700 million NT dollars to 3 billion NT dollars in Taiwan with its market ranking rising from No.12 to No. 3. During this period, Grey became Taiwan's No.1 advertising company in terms of TV advertisement output, profitability and market performance. During his ten years in Grey, Mr. Chang won famous customers like Procter & Gamble, Wrigley Co. Ltd., Mitsubishi, Uni-President, Mars, SmithKline, CPC, etc. With his business activities extending over the whole Greater China Area, Mr. Chang accumulated deep knowledge and rich experience in Mainland China's advertisement market.
Mr. Chang joined SINA in February 2001 and was appointed as Vice President of SINA Greater China Area Union, responsible for marketing and sales in Taiwan. "Mr. Chang's rich experience and resources in advertising, especially his insight in advertisement sales and market development, are a valuable asset of SINA,"said Wang Yan, President of SINA. "We believe, with Chang's joining, our advertisement sales team will greatly enhance their ability to provide integrative online marketing solution for our business customers. On top of that, SINA's leading position in brand identity will be further strengthened."
At the appointment, Mr. Chang said, "The Mainland China market is the most important part of the global market. I will be engaged in normalizing the management of the marketing and sales team and strengthening SINA's brand advantage in Mainland China, contributing an even greater effort to SINA's sales performance in this area."
Under the strategy of "Integrating with Traditional Industries and Exploiting Internet Business Potentials", SINA has been taking efforts in the second half of 2001 to upgrade the management of its marketing and sales team in order to improve their business proficiency. Many professional managers with rich experience in market development have been attracted from traditional enterprises to join SINA.
Albert Yen, General Manager of SINA Hong Kong, will also act as General Manager of SINA South China responsible for online advertisement sales and brand promotion in South China. Mr. Yen had worked in renowned high tech companies like HP and Lotus before he joined SINA in 1998. Thereafter he served as General Manager of SINA Taiwan and SINA Hong Kong successively, and accumulated rich channel resources and management experience. According to a well-known Internet study company AC Nielson. SINA Hong Kong (http://www.sina.com.hk/) boasted the highest page view in Hong Kong in August 2001.
In order to further develop advertisement sales channels and cooperation with traditional advertisement agents, SINA put up the Advertisement Channel Sales Department in Mainland China and appointed Mr. Xia Dongli as Director of the department. Meanwhile, Mr. Xia will also be the Sales Director for SINA North China. With over ten years experience in the advertising industry, Mr. Xia had worked with several 4A overseas advertising companies such as Leo Burnett, JWT, BBDO, Grey, DMB&B, DY&R, etc. Since he joined SINA in June 2001, Mr. Xia has made a notable contribution to SINA's advertisement sales.
"As part of our team and human resource optimization policy, the appointment of Mr. LC Chang as well as our recent efforts to consolidate the marketing and sales team, shows SINA's determination to seize market potentials and to continue to lead Internet's healthy development in China by attracting and recruiting professionals from the traditional business," said Daniel Mao, Chief Executive Officer of SINA. "We believe these efforts will undoubtedly help shorten our path to profitability."
About SINA
SINA.com is a leading Chinese media and Internet services company for Chinese communities worldwide, offering on-line news, entertainment, community and e-commerce. A popular destination site for the world's largest population group, SINA.com offers a Chinese-language network of four localized Web sites that are produced and updated daily by local teams in China, Hong Kong, Taiwan and North America. As of September 2001, SINA.com enjoyed 3.0 billion page views and 35 million registered users.
To learn more about SINA.com, visit the company's corporate site at http://www.sina.com/corp/ , or regional sites at http://www.sina.com , http://www.sina.com.cn , http://sina.com.hk and http://www.sina.com.tw
Contact:
Jennie So
Marketing Department
Tel: (852) 2155-8833
Email: jennie@staff.sina.com